menu.
One of the key needs we uncovered during user testing was the importance of role-specific overviews. People working with the Experian tool had very different responsibilities, and a single fixed dashboard simply didn’t fit everyone’s workflow.
To solve this, we designed an adaptive dashboard that was fully customisable. Users could choose exactly which widgets they wanted to display, how they wanted to display them, and then arrange them freely using a drag-and-drop grid. This meant that an analyst could have a completely different setup than a credit manager – optimising their workflow and making sure they always had the most relevant data right at their fingertips.
For me, this feature is a great example of why user testing is so crucial. By understanding the real day-to-day needs of each role, we were able to design a solution that made the product far more effective and meaningful for everyone using it.
